Facebook: Page for your Business

Facebook Create and manage a Facebook 

Page for your Business

Facebook now has 1.15 billion active users worldwide, including 26 million active users in France . Leading social network , Facebook has become a must for almost any business .

Mind set


Objectives

• Create a Facebook Page .
• Configure and administer your Facebook Page .
• Post updates on your Facebook Page .
• Acquire your first fans.
• Analyze the statistics of your Facebook Page .
• Training is provided by Isabelle Mathieu , consultant and trainer in social media.

Audience

You want to create a Facebook Page for your business? Or you just create one ? But you do not know how to create an effective online presence for your business on Facebook ? This is for you.


Programme

Facebook for business
Preview Facebook
Creating a Facebook Page
Configuring a Facebook Page
Administering a Facebook Page
Acquisition of fans
Presentation analytics Module

Detailed program

1 - Facebook for Business
Why look at Facebook ?
What are the benefits ?
What are the disadvantages ?

2 - Overview of Facebook
Understanding the difference between a profile and a Facebook Page .
Presentation of Journal Facebook .
Create a Facebook profile.
Know how the newsfeed .
Control the visibility of publications.
Configure privacy settings.
Configure the Journal and identifications.
Know the Bill of Rights and Responsibilities Facebook .
Reporting violations of intellectual property rights .

3 - Creating a Facebook Page
Choose a category for a Facebook Page .
Determine a name for a Facebook Page .
Choose a profile picture.
Complete the "About ".
Create a username .
Select a cover photo .
Add applications .
Know the conditions applicable to Facebook Pages .
Know the rules on advertising Facebook .
Special cases.

4 - Setting up a Facebook Page
Take over the administration panel.
Update information Page .
Define settings.
Manage permissions.
Manage suggestions hearing .
Showcase .
Access resources .
Define the roles of directors .
Manage applications.
Use history .
Manage Blocked Users List .
Find help .

5 - Administering a Facebook Page
Act as Page .
Publish different publication types : text , photo , photo album link.
Post a job , an event , a key moment or question.
Schedule a publication.
Target a publication.
Geotag a publication.
Create a publication promoted.
Put a publication before .
Lock up a publication .
Manage adverse comments : hide, show , delete, report , ban .
Highlight the publication of a third party.
Update a Facebook Page through third party services.

6 - Acquisition of his first fans
Know the simple techniques to acquire its first fans .

7 - Presentation of statistical analysis module
Explore tabs "Overview ", " mentions like" , "range" , "visits" , " Publications ", " people ".
Export statistics.
Find help .

Price

The price of the course is   €€€. and includes: 

?? hours of working with real case studies. 

Password of the training module

A handout is given to you before you begin the program by sending a pdf document on their e -mail address.

A preferential rate for job seekers and self- entrepreneurs.

The training takes place on-line and we give to you all the information documents and help that you need to have complet autonomy. 

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Who is Oneglobe Network? 

Whether you are a luxury independent hotel, a design boutique hotel or any type of accommodation providers, Oneglobe Network offers a personalized service, which makes of the brand the right differentiation solution for you.

Oneglobe Network offers ‘right size solutions’ to luxury, design + distinctive independent hotels, hotel groups, serviced apartments, specialty accommodation providers to compete effectively online in a marketplace dominated by big brands and bigger budgets.

We are totally client centered, develop web based revenue, visibility, referrals and reputation via smart, integrated digital marketing techniques.

If you wish to receive information or registration form , please contact us in www.xtra-oneglobe.com

Facebook: Fans and Engagement

Facebook : Gain Fans and Create Engagement 

The acquisition of fans and creating commitment are two fundamental pillars and essential strategy for successful presence on Facebook. You need to master these principles if you want to perform certain marketing objectives through Facebook page: increase your visibility, increase traffic to your website, build customer loyalty, improve your SEO etc.. 

In order to facilitate the acquisition of skills on these two topics, we invite you to discover the training "Facebook: acquire fans and create commitment."

Objectives

Master the simple and advanced to recruit fans targeted techniques.

Master the simple and advanced techniques to create engagement.

Audience

This training is aimed at professionals who want to exploit two fundamental aspects of Facebook to ensure effective their brand presence on the platform.

It is indicated for business leaders , project managers , marketing managers, social media managers, community managers, online marketers , managers etc. communication 

Programme

+ Introduction

The need to acquire fans and creating commitment.

Overview of how the newsfeed .

+  Acquire fans

Beyond the popularity and the confidence index , the fans are an essential part of your Facebook page as they represent the size of the audience to which you present your company, your products and services. More community , the greater your messages are likely to be distributed to a large number of users

This module allows for example to identify what methods are available to recruit fans or what are the most effective methods to acquire targeted fans .

+ Study of simple techniques.

The choice of content, the content optimization, native features, study of advanced techniques, competitions .

Ads, the entire program is illustrated by numerous examples.

• Native features.
• External solutions.
• Study of advanced techniques.
• The applications.
• Competitions .
• Ads .

+ Create commitment

Following the last algorithm change on the scope of Facebook , it is indispensable to create engagement within your community that your messages are visible in the newsfeed , as long as possible.

This module allows for example to determine the effective ways to create engagement or to answer important questions such as the pace of fashion publications.

+ Schedule 

Price

The price of the course is   €€€. and includes: 

20 hours of working with real case studies. 

Password of the training module

A handout is given to you before you begin the program by sending a pdf document on their e -mail address.

A preferential rate for job seekers and self- entrepreneurs.

The training takes place on-line and we give to you all the information documents and help that you need to have complet autonomy. 

In the interest of the company, the participant must ensure a minimum level of knowledge to comfortably follow this training. Ideally, it already manages the Facebook page of the company and he knows including:

How to publish updates .

How to use administration features .

Who is Oneglobe Network? 

Whether you are a luxury independent hotel, a design boutique hotel or any type of accommodation providers, Oneglobe Network offers a personalized service, which makes of the brand the right differentiation solution for you.

Oneglobe Network offers ‘right size solutions’ to luxury, design + distinctive independent hotels, hotel groups, serviced apartments, specialty accommodation providers to compete effectively online in a marketplace dominated by big brands and bigger budgets.

We are totally client centered, develop web based revenue, visibility, referrals and reputation via smart, integrated digital marketing techniques.

If you wish to receive information or registration form , please contact us in www.xtra-oneglobe.com